上海2019年2月27日電 /美通社/ -- 凱悅酒店集團（紐約證券交易所代碼：H）與北京首旅酒店（集團）股份有限公司（上海證券交易所代碼：600258，下稱首旅如家酒店集團）今日正式宣布，凱悅旗下關聯公司將攜手如家酒店連鎖（中國）有限公司（北京首旅酒店集團下屬全資公司）共同打造合資酒店管理公司，并創建全新酒店品牌。即將面世的新品牌將面向中高端市場，旨在為蓬勃增長的中國年輕商旅出行人士提供優質旅行服務。
本次合作舉措在業內可謂鮮有先例，希望能為中國酒店業樹立新的標桿。全新的合資公司將博采雙方所長，充分利用首旅如家酒店集團作為國內較大連鎖酒店品牌之一的規模和實力，同時融合凱悅在全球為賓客提供優質入住體驗方面的雄厚經驗，共同開拓中國不斷增長的旅游市場。據中國文化和旅游部資料顯示，2018年國內旅游收入已達人民幣5.05萬億元，同比增長13%。隨著國民收入的不斷增加，國內中產階級正開始追求更高質量的旅游服務和出行體驗。
通過新創立的合資公司，凱悅和首旅如家將共同打造一個面向中高端市場的全新酒店品牌。調查顯示，國內中高端市場正在蓬勃發展，但與之相應的服務尚且不足。為更好地滿足中國賓客的需求，這一全新酒店品牌將根植于中國，并滿足中國年輕一代游客不斷變化的需求，使其獲得無縫、舒適和便捷的旅行體驗的期望。
首旅如家酒店集團總經理兼如家酒店集團董事長、CEO孫堅先生表示：“本次合作將是我們在中國中高端酒店市場畫下的濃墨重彩的一筆。結合凱悅在高端酒店方面的專業知識優勢、世界品質與如家在中國市場的洞察力、龐大網絡及快速開拓能力，由雙方形成合力在成長中的中國旅游市場繼續開拓，將為中國消費者乃至整個酒店行業帶來更多的裨益和機遇。”
凱悅全球營運大中華區總裁何國祥先生表示：“凱悅進入大中華市場已有50年歷史，目前在大中華地區已有70家已開業酒店，并有其他100余家酒店正在籌建中。一直以來，凱悅始終秉承實現高品質、有目的增長的發展戰略。此次與首旅如家的合作，也將幫助凱悅進一步加深對中國市場的洞察和理解，擴大其品牌影響力，并獲得更多賓客的青睞。”
何國祥先生進一步說道：“凱悅旗下的所有品牌在各自細分市場均為高端定位，為各自的消費客群提供高品質服務；而即將推出的新品牌也不例外。目前中高端酒店市場仍有巨大發展空間，我們希望通過加強在這一市場的布局，能進一步踐行我們對中國市場的承諾，預計為各方帶來可持續的增長。我們期待能為更多中國客人帶來個性化的酒店服務，并感受凱悅以關愛為本的企業文化。”
首旅如家酒店集團是中國較大且發展最快的連鎖酒店集團之一，專注于經濟連鎖型及中高端酒店資產的投資與運營管理，該集團現在逾400多個城市擁有約3900家酒店。近年來，首旅如家不斷加強旗下中端品牌發展，以更好地滿足中國游客提升旅游體驗的追求。目前，首旅如家擁有和頤至尊、如家精選與如家商旅等中高端品牌，運營約600余家中高端酒店。
孫堅先生進一步表示：“此次成立的合資公司由雙方共同注資，共同發展全新品牌，形成最具戰略意義的合作伙伴模式，以投身于競爭激烈而復雜的酒店市場。我們的最終目的是開創一個擁有國際支持的本土酒店品牌，這不僅是此次合作的獨特之處，也將是我們重要的競爭優勢。我們相信，無論對首旅如家還是凱悅，以及中國消費者，都將通過此次合作達成共贏。”
預計合資公司全新的酒店品牌將分布于北京、上海、廣州、深圳等主要城市。新品牌將由經驗豐富的專業酒店團隊獨立運營。
“凱悅”一詞在文中泛指凱悅酒店集團及一間或多間附屬公司。
關于凱悅酒店集團
凱悅酒店集團總部位于芝加哥，是全球著名的酒店集團。截至2018年12月31 日，凱悅在全球六大洲超過60個國家共經營管理19個品牌及850多間酒店。凱悅的信念是“關愛每一個人，讓他們盡善盡美顯真我”。這一信念是凱悅所有商業決策和發展戰略的基礎，同時也能夠吸引行業內的優秀人才，與賓客建立長久的關系，竭盡所能為投資人創造價值。集團的子公司開發、擁有、運營管理、特許經營、以及提供服務于包括柏悅（Park Hyatt）、Miraval、君悅（Grand Hyatt）、阿麗拉（Alila）、凱悅（Hyatt Regency）、Hyatt、安達仕（Andaz）、Thompson Hotel、凱悅尚萃（Hyatt Centric）、凱悅臻選（The Unbound Collection by Hyatt）、Destination、凱悅嘉軒（Hyatt Place）、凱悅嘉寓（Hyatt House）、凱悅樂家（Hyatt Ziva）、凱悅奇樂（Hyatt Zilara）、Joie de Vivre、tommie、Hyatt Residence Club以及Exhale等著名品牌的酒店、度假村、公寓、分時度假項目、健身及SPA場所，更有“凱悅天地“常旅計劃為會員提供精彩體驗與專享禮遇。如需更多信息，請訪問 www.hyatt.com。
關于首旅如家酒店集團
首旅如家酒店集團是中國知名的酒店集團，由原首旅酒店集團與如家酒店集團合并成立。集團致力于通過專業和激情的工作，引領大眾旅行住宿方式，滿足賓客多元的個性化需求。首旅如家酒店集團旗下擁有以住宿為核心的近20個品牌系列、近40個產品。首旅如家酒店集團在國內逾400多個城市擁有約3900家酒店，覆蓋“高端”、“中高端”、“商旅型”、“休閑度假”、“長租公寓”、“聯盟酒店”等全系列酒店業務。
關于如家酒店集團
如家酒店集團是中國知名的酒店集團之一，如家酒店連鎖（中國）有限公司為其下屬全資公司。如家酒店集團從不到22家酒店發展到3000多家，是中國較大的酒店集團之一，同時也躋身于全球酒店集團前列。2016年4月，如家酒店集團完成與首旅酒店集團的合并協議及私有化交易，從美國納斯達克退市，成為首旅如家酒店集團子公司。
Forward-Looking Statement
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements related to the companies’ strategic joint venture relationship, branding initiatives, growth plans, objectives, goals, expectations, beliefs, business strategies, future events, business conditions, business trends and expectations, and involve known and unknown risks that are difficult to predict. As a result, our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate ("ADR"); limited visibility with respect to future bookings; loss of key personnel; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans and common stock repurchase program and other forms of shareholder capital return, including the risk that our common stock repurchase program could increase volatility and fail to enhance shareholder value; our intention to pay a quarterly cash dividend and the amounts thereof, if any; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions, and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; the impact of changes in the tax code as a result of the Tax Cuts and Jobs Act of 2017 and uncertainty as to how some of those changes may be applied; increases in interest rates and operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of industry consolidation, and the markets where we operate; Hyatt’s ability to successfully grow the World of Hyatt loyalty program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business; and other risks discussed in Hyatt’s filings with the SEC, including Hyatt’s annual report on Form 10-K, which filings are available from the SEC. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
