PR Newswire Asia held a training session on New Media Communications to discuss the use of popular new media communications tools, and also to explore the impact of new media on marketing and communications. The four guest speakers were Mr. Fan Wang from Sina Micro-blog, Mr. Xinyu Liu, Editor-in-Chief of China Newsweek, Mr. Vincent Lee, Director of Digital Strategy, Edleman PR, and Mr. Lynn Liu, Senior Media Relations Executive of PRN Asia. The speakers shared their insights on new media communications with over 120 marketing and PR professionals.

The event, co-hosted by China International Public Relations Association (CIPRA), hosted attendees from a wide range of organizations, including Air China, MacDonald’s, Lenovo, the Hoffman Agency, and Sinotrust. The journalists from China Business News Weekly, Global Entrepreneur and Business Value also joined the discussion. Ms. Jingwen Wang, Director of Membership of CIPRA, presented the opening speech at the beginning of the training.

New Media Communications Training

Many PR and marketing professionals care about the use of Sina Micro-blogs, the most popular new media platform, as a tool of marketing or PR campaigns. Ms. Ying Miao, General Manager of Business Cooperation of Sina Micro-blog, introduced business development strategies of Sina Micro-blog. Mr. Fan Wang from Sina presented the history of Sina Micro-blog and Mirco-blog marketing cases. Mr. Wang believes that the micro-blog shaped the development of corporate communications soon after its launch, and saw lots of success stories. He says, "User numbers have soared recently; launching a business micro-blog could be seen as a marketing campaign."

Ms. Ying Miao, General Manager of Business Cooperation of Sina Micro-blog

Mr. Fan Wang ,Sina

Mr. Xinyu Liu, Editor-in-Chief of China Newsweek and a veteran journalist with over 20 years’ media experience, emphasized that cross-media communications is the inevitable trend of the media industry. Drawing upon his experience of the development of cross-media for China Newsweek, he also provided his insightful opinions on how new media influences the media industry and society as a whole.

Mr. Xinyu Liu, Editor-in-Chief ,China Newsweek

Mr. Vincent Lee from Edelman PR shared his tips on utilizing different types of social media as marketing tools, and evaluating the effectiveness of marketing efforts. He noted that companies should choose the right channels to disseminated company information and be people-oriented during the communication process with their clients because new media is not the magic pill for corporate communications.  

Mr. Vincent Lee, Director of Digital Strategy, Edleman PR

The products and applications such as Multimedia News Releases and Global English Social Media Monitoring, introduced by Mr. Lynn Liu, Senior Media Relations Executive of PRN Asia, provided specific solutions for the usage of social media communications. Mr. Liu also shared cases to showcase the strengths of PRN Asia’s integrated, economic and highly effective social media communications solutions.

Mr. Lynn Liu, Senior Media Relations Executive of PRN Asia

 "The development of new media has greatly changed the the approches of corporate communication and the dissemination of company information. As a leading information distribution service provider, PRN Asia is dedicated to helping clients achieve the most effective communications results by applying cutting-edge technologies and new media. We would like to join hands with our partners and clients to promote transparent and effective public communications, and benefit companies, consumers, investors and the general public at large," notes Mr. Yujie Chen, Managing Director of PRN Asia.

About PR Newswire Asia's Media Coffees
For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media Coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, and now, Singapore. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.

Training PPTs:
1. Practices of Cross Media Communications
    by Xinyu Liu, Editor-in-chief, China NewsWeek New Meida
   Please click here to view the PPT.

2. How companies Leverage New Media for Information Dissemination and Precision Marketing
    by Vicent Lee, New Media Strategic Director, Edelman Greater China
   Please click here to view the PPT.

3. Overseas New Media Communications Cases and Media Survey
    by Mr. Lynn Liu Senior Media Relations Executive
    Please click here to view the PPT.