New, Interactive PRNewswire.com Streamlines User Experience

NEW YORK, Sept. 29 /PRNewswire/ -- PR Newswire, the global leader in innovative communications and marketing services, has launched a new, interactive Web site that helps visitors navigate quickly to the products, services, knowledge resources, press releases, photos and videos for which they are searching.

To view the Multimedia News Release, click here (http://www.prnewswire.com/mnr/prnewswire/40305/).

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

The new PRNewswire.com features three main points of interaction - Products & Services, Knowledge Center and Browse News Releases - to provide visitors a 360-degree view of PR Newswire's global communications platform, industry expertise, and up-to-the-minute breaking news. The top of every page features a 'quick links' panel, offering one-click access to press release distribution, PR and IR communications services, other PR Newswire Web sites, membership applications, and site search.

"One of our goals with the redesign of PRNewswire.com was to make it easier for our audiences - media, communications professionals, Investor Relations officers, small business executives and the general public - to enjoy immediate access to tools, expertise and content that helps them meet their objectives," said Ninan Chacko, CEO of PR Newswire. "At the same time, we also wanted to ensure that content on our Web site - from press releases to expert articles to videos - is highly visible in search engines and easy to share through social media tools."

The Products & Services section of the new site offers a gateway to PR Newswire's full suite of communications tools for designing, executing and measuring communications programs. Tabs including Distribution, Targeting, Monitoring & Measurement, Web Site Engagement, Multimedia & Broadcast PR, Marketing, Investor Relations and Trade Show let visitors identify the services that match their immediate communications needs and learn about new opportunities to extend messaging through emerging technologies and media platforms. The new site makes it even easier for communications professionals to build custom packages of services based on their unique needs.

PR Newswire's new Knowledge Center offers visitors access to a vast repository of insights and expertise, including white papers, webinars and bylined articles from PR Newswire's team of industry and social media experts. Visitors can comment on Knowledge Center articles and interact directly with peers and PR Newswire's experts to discuss the latest innovations and industry trends, learn more about PR Newswire products, and make new connections. With over 55 years as the leading global communications services provider, PR Newswire is on the forefront of the trends and issues shaping public relations, investor relations, marketing and news distribution.

Finally, visitors can use the Browse News Releases tab to view and search press releases, photos and video galleries on PRNewswire.com, then share the content through social media bookmarking and blogging tools such as digg, del.icio.us, Twitter, Facebook, StumbleUpon, LinkedIn, and Google.

"The new PRNewswire.com gives communications professionals quick and easy access to information on PR Newswire's tools and educational resources to help them do their jobs smarter, faster and more efficiently, through a friendlier user-interface," Chacko said. "From advice on the latest trends in marketing communications to search engine optimized press releases and from multimedia marketing platforms to social media tools that help drive more visibility for messages, the new PRNewswire.com was designed with communications professionals in mind."

Visit the new PRNewswire.com and register to win 3 free months of Social Media Metrics, PR Newswire's social media monitoring tool.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

Media Contacts:

Rachel Meranus, Vice President, Public Relations, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com.

SOURCE PR Newswire Association LLC

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SOURCE: PR Newswire Association LLC

Web site: http://www.prnewswire.com/

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