NEW YORK, Sept. 29 /PRNewswire/ -- PR Newswire has unveiled a new corporate Web site featuring its best-in-class Optimized News Platform which provides communications professionals with the most powerful, most effective search engine optimization available for press releases today.

To view the Multimedia News Release, click here (http://www.prnewswire.com/mnr/prnewswire/40305/).

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"Our Web site already has the most unique Web site visitors and the highest rate of search engine referrals in the industry, according to reports from Hitwise and Compete.com. Our new site will enhance this even more, and provide unparalleled visibility for our customers' press releases via the Optimized News Platform," said Ninan Chacko, CEO of PR Newswire. "By enhancing our search engine optimization capabilities and expanding SEO services to all press releases distributed over any of our newslines, we can further ensure our customers' messages will receive more online exposure than any other news distribution service."

As the foundation of the new PRNewswire.com, the Optimized News Platform is designed to ensure that every press release is formatted, categorized and delivered in a way that gains the greatest exposure on search engines. Key features include press release-specific title tags, organic search engine results page (SERP) listings, relevant content links, embedded social media bookmarking, and Twitter and blog posting functions.

"The shifting nature of today's communications environment, where news cycles and publications-of-record have given way to Twitter feeds and personal blogs with enormous followings, has put a premium on how information is packaged and disseminated," Chacko noted. "The new PRNewswire.com and our Optimized News Platform help communications professionals take advantage of new media opportunities and offer a dynamic environment for media, bloggers, investors and the general public to gain unfiltered, timely access to the content they want to explore."

Visit the new PRNewswire.com and register to win 3 free months of Social Media Metrics, PR Newswire's social media monitoring tool.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

Media Contacts:

Rachel Meranus, Vice President, Public Relations, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com.

SOURCE PR Newswire Association LLC

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SOURCE: PR Newswire Association LLC

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